{"id":438,"date":"2018-05-04T10:49:41","date_gmt":"2018-05-04T08:49:41","guid":{"rendered":"https:\/\/www.sciencespourtous.org\/?page_id=438"},"modified":"2018-10-17T14:23:13","modified_gmt":"2018-10-17T12:23:13","slug":"assurer-la-rentabilite-du-livre","status":"publish","type":"page","link":"https:\/\/www.sciencespourtous.org\/le-b-a-ba-de-ledition-scientifique\/assurer-la-rentabilite-du-livre\/","title":{"rendered":"Assurer la rentabilit\u00e9 du livre"},"content":{"rendered":"<p>Voici une liste de bonnes pratiques pour permettre \u00e0 un livre de science de rencontrer son lectorat et d&rsquo;\u00eatre rentable.<\/p><h4>Assurer la rentabilit\u00e9 d&rsquo;un livre&#8230;<\/h4><ul><li>\u00c9tablir un compte d\u2019exploitation pr\u00e9visionnel afin de mieux dimensionner les centres de co\u00fbts, pr\u00e9ciser son prix et son tirage ;<\/li><li>Avec le service des droits \u00e9trangers, tenter de le vendre \u00e0 l\u2019\u00e9tranger, dans plusieurs langues ;<\/li><li>Dans certains cas, concevoir un dossier de demande de subvention (<a href=\"http:\/\/www.centrenationaldulivre.fr\/\">Centre national du livre &#8211; CNL<\/a>), trouver des sponsors ou des pr\u00e9achats ;<\/li><\/ul><h4>&#8230;et lui donner toutes ses chances<\/h4><ul><li>Pr\u00e9senter le titre aux forces de vente (3-4 mois avant parution) et leur donner les arguments\u00a0(en quelques minutes) pour les aider \u00e0 convaincre les libraires et diff\u00e9rents points de vente afin d&rsquo;assurer une bonne mise en place ;<\/li><li>Avant et apr\u00e8s parution : interagir avec le service de presse (promotion &#8211; presse) et le service marketing (y compris e-marketing) ;<\/li><li>Suivre les ventes et stocks ;<\/li><li>Informer les m\u00e9diateurs et prescripteurs.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Si le m\u00e9tier d&rsquo;\u00e9diteur, et a fortiori d&rsquo;\u00e9diteur scientifique, est avant tout un m\u00e9tier de passion, certaines pratiques sont incontournables pour assurer la rentabilit\u00e9 d&rsquo;un livre et lui donner toutes ses chances.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":432,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"templates\/page-page-dun-dossier.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-438","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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